The Business of Voice Acting

Taught by The Voice Masters: Casting Director Paulette Lifton & VO Pro Talent Heather Nichols

NEW YEAR - NEW YOU! LET'S MAKE SOME 2025 GOALS TOGETHER!

Click the 'add to cart' button to complete your purchase.

For the actor/voice-over actor/singer who has had training, a home studio setup, a demo, and is ready to work in the world of Voice Over! This class is to help you overcome obstacles by giving you support, mentorship, and a good kick in the butt! Isn't it time you were serious about your career? Find out why this class is invaluable for actors who are serious about their careers.

DATES: Tuesdays -  January 21, 28, February 4, 11

TIME: 6 - 8:30pm PST

COST: $350 

CLASS SIZE LIMITED TO 10

What this class includes:

This is a deep dive into all the tools and techniques you need on the business side of being a Creative Professional.  As part of the class project, we will compose your first (and most important) piece of outreach marketing.  We will also cover:

If you're a complete beginner to working in voiceover, then this will provide an essential checklist that you can refer to throughout your development.  And if you're a more experienced voice actor, we will find some strategies to supplement your current marketing efforts.

• Delving into different income streams, from pay-to-play, breakdowns, casting sites, etc. with their pros and cons for each.

• How to create an outreach and follow-up plan for the perfect rep for you!

• What to expect when you get a possible option with an agent/manager and how to prepare effectively.

• How to create and refine the perfect online presence, from website to social media.

• How to compose, organize and execute a sustained marketing campaign.

• Create personal goals for your career by being accountable to yourself and the class.

• What technical aspects of auditioning do you need to know to get cast.

• How to set targets effectively to maintain momentum in the long term including creating a 3-5 yr/plan.

If you're a complete beginner to working as a voice-over artist, then this will provide an essential checklist that you can refer to throughout your development.  And if you're a more experienced voice actor, you'll find some interesting insights, tips, and strategies to supplement your current marketing efforts.

Work with the masters and become your own voice master!​

Heather Nichols has vast and varied experience as a professional Voiceover Artist. She has worked as a professional actress on camera, and on the microphone, in various genres, and has trained in Voiceover, Comedy, Drama, Hosting, and Improvisation, bringing a wide-ranging skillset to any project. She has voiced projects for companies such as Visa, Netflix, Bank of America, Cigna, Duke Energy, SurLaTable, Grandin Road, and many more. Heather is thrilled to be a 4x SOVAS Nominee for 2023! She is nominated in the categories of Audiobooks: Fiction, Audiobooks: Self-Help, Audiobooks: Teen, and Narration: E-Learning! With her strong background in marketing, working as the Head of Marketing for a major event producer, plus owning her own Digital Marketing Agency, Heather understands a client’s needs, and the overall goals of a campaign. That real-world business experience, coupled with her strong acting background in both comedy and drama, make her an especially versatile voiceover artist and teacher who not only helps her students improve their performance skills, but also helps them set up their businesses for success.

Paulette Lifton, is a multi-Emmy and MPSE winning Sound/ADR Supervisor on shows like Kung Fu Panda and SpongeBob Squarepants. She was Co-Producer and Casting Director of the animated series, Spy Kids: Mission Critical for Neflix. Ms. Lifton was also the casting and voice director on multiple animated and live-action features for Netflix, Amazon and Starz including the Academy Award-nominated films Lion and Carol. She voice-directed some of the top actors in the business; Meryl Streep, Ed Norton, Jim Gaffigan, Julie Andrews, Kate McKinnon, Elle Fanning, Nat Wolff and Mel Brooks.